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Cannibalization
Impact Analysis
As more franchise and retail
businesses cluster together in the same market, sales
transfer concern arise. Successful businesses must
create new sales dollars. Franchises, and chain retailers use IMST's Cannibalization Impact Analysis to
determine the sales transfer impact.
Two or more sites can be analyzed within a specific trade
area.
The impact of new competitive
market entry on an existing store combined with effective
strategies to lessen the impact is a powerful analysis tool.
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