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more info, contact: |
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| Meetings
& Events |
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February 2, 2012
Susser Convenience Store
& Food Trade Show 2012
February
15,
2012
Greater Houston Retailers Cooperative Association Tradeshow
May
8-11,
2012
SIGMA Spring Convention 2012
Naples Grande Resort Naples, FL
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Cannibalization
Impact Analysis

As more franchise and retail
businesses cluster together in the same market, sales
transfer concern arise. Successful businesses must
create new sales dollars. Franchises, and chain retailers use IMST's Cannibalization Impact Analysis to
determine the sales transfer impact.
Two or more sites can be analyzed within a specific trade
area.
The impact of new competitive
market entry on an existing store combined with effective
strategies to lessen the impact is a powerful analysis tool.
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