Cannibalization Impact Analysis

As more franchise and retail businesses cluster together in the same market, sales transfer concern arise.  Successful businesses must create new sales dollars.  Franchises, and chain retailers use IMST's Cannibalization Impact Analysis to determine the sales transfer impact.  Two or more sites can be analyzed within a specific trade area.  

The impact of new competitive market entry on an existing store combined with effective strategies to lessen the impact is a powerful analysis tool.